Steel doors are hot in the Shanghai market

In view of this, we quantify the consumption situation of the doors and windows market from a micro perspective, comprehensively, timely, quantitatively, and objectively reflect the situation and changes in the doors and windows of different regional markets, grasp the latest trends in the consumption trends of doors and windows, in order to better guide rational consumption, highlight Excellent brand influence.

1. Analysis of wooden doors

Material: Solid wood composite door covers the highest market, and steel-wood door market shows strong performance

According to the survey, wood composite doors with various styles and moderate prices are best-selling in Shanghai, with a market coverage rate of 34%. Secondly, steel doors account for 16% of the wooden door market in Shanghai, which is mainly due to the humid climate in the south, and the demand for wooden door designs by the consumer groups in Shanghai. However, the advantages of steel doors against moisture, insects, deformation and colors are just right. To meet local needs. In addition, the market share of all-solid wood doors and non-painted doors is 12%, and the molded door market has performed generally.

Due to the influence of the humid climate in Shanghai, the consumption demand of steel and wood doors far exceeds that of other types of materials. Up to 35% of consumers prefer steel doors. It can be seen that the market coverage of steel doors is expected to further expand. At the same time, due to the large demand for interior storage and dark rooms in Shanghai, the corresponding molded door demand has reached 20%. In addition, the consumer demand for solid wood composite doors and solid wood doors accounted for 25% and 11%, respectively.

Design style: modern minimalist style wooden doors are in absolute mainstream, European-style retro and American pastoral style doors are popular

The survey shows that as many as 94% of the channel dealers in the Shanghai area are practical and generous, modern and simple wooden doors are in an absolutely dominant position. Secondly, as Shanghai's acceptance of European and American cultures is significantly higher than that of other cities, channel operators operating European-style retro and American-style rural style wooden doors reach 55% and 48% respectively.

At the same time, the mode of simultaneous operation of various styles of wooden doors in the Shanghai area is obvious. Basically, all the channel operators will operate at least two styles of wooden doors, while at the same time, channel operators who manage more than three styles of wooden doors also account for 68%. Among them, there are more than half of the channel dealers operating on European-style retro and modern minimalist wooden doors at the same time; at the same time, the channel operators who manage the American pastoral and modern simple wooden doors also reached 45%.

2. Consumption characteristics analysis

Consumer prices: wooden doors with unit prices between 2000-3000 yuan are the most popular

Surveys show that the overall price of wooden doors in the Shanghai area is relatively high. For a beloved wooden door, consumers willing to bear the price of between 2000-4000 yuan reached 70%, of which, the wooden door with a unit price of between 2000-3000 yuan was most welcomed by consumers in Shanghai, accounting for 41%; Secondly, 29% of the consumers accepting wooden door unit prices are between RMB 3,000 and RMB 4,000. The percentage of consumers whose wooden unit price capacity is under RMB 2000-1000 is 24%, and the proportion of consumers whose unit price is under RMB 1,000 is only 4%.

The difference in consumer prices of wooden doors of all ages is significant. Consumers under the age of 35 are more likely to prefer wooden doors under 3,000 yuan, and consumers over the age of 35 are more willing to accept wooden doors with unit prices above 3,000 yuan.

From an age point of view, the consumer prices of wooden doors in different age groups are significantly different. Among them, consumers under the age of 25 are more willing to accept wooden door products whose price is under RMB 1,000; the wooden door consumer groups whose unit price is between RMB 2000-3000 are mainly concentrated between 25-35 years old; consumers over 35 are more likely to prefer The wooden doors are priced between 3000-4000 yuan.

Degree of concern: Shanghai area pays the most attention to wooden door price and material

The data shows that the Shanghai area is most concerned about the price and texture of wooden doors. Among them, 28.9% of consumers take the price as the primary concern in the purchase of wooden doors, and the consumers who have made texture the primary concern have also reached 24.2%. Appearance style ranks third among consumers' attention, and consumer attention accounts for 13.3%. However, relatively few consumers are concerned about the wooden door brand and sound insulation.

Consumers in the Shanghai area and people in the industry are highly concerned about the quality and price of wooden door products. Therefore, wood door manufacturers and channel manufacturers only need to maintain and develop. Due to the promotion of the international environment in the first half of 2010, the industry’s environmental protection indicators for wooden doors are generally higher. From the data, consumers are less concerned about environmental protection. This does not mean that consumers in Shanghai do not pay attention. Environmental protection, With the global climate change, and the strong consumer demand for steel doors and molded doors in Shanghai, it is not difficult to find that consumers in Shanghai actually pay more attention to environmental protection. Therefore, wood door manufacturers and channel distributors cannot take this lightly.

From the perspective of consumers' attention, consumers who purchase solid wood doors, solid wood composite doors, and steel-wood doors have a higher degree of attention to wood door materials. At the same time, consumers are also very concerned about the price of their steel doors. For molded doors, more than half of consumers pay more attention to their prices.

Design style preference: Modern minimalist style in Shanghai dominates the market, European style retro style door market needs can not be ignored

The survey shows that modern minimalist wooden doors occupy the mainstream market demand in Shanghai, 41% of consumers will buy modern and simple wooden doors; Second, European-style retro style, strong demand, consumer demand accounted for 34%, visible, Shanghai Regional European style retro style wooden door consumer market can not be ignored. In addition, the consumption needs of U.S. pastoral and Chinese-style wooden doors accounted for 15% and 9%, respectively.

From the perspective of age, consumers under the age of 30 and over 40 prefer the wooden doors of modern minimalist styles. Among them, 63% of consumers under the age of 25 will purchase modern minimalist wooden doors. The consumer groups of European retro and American rural style wooden doors are mainly concentrated between 30-40 years old, and the corresponding consumer demand accounts for 60% of such people.